In the heart of Surat, Gujarat, nestled within the vibrant hub of design and creativity, stands Studio TAG—a beacon of innovation, sustainability, and architectural brilliance. At its helm is a man whose journey reflects a fusion of passion, perseverance, and purpose. Meet Mauliv Patel, the creative force and founder of Studio TAG, whose story inspires budding architects and entrepreneurs alike.
Roots of a Dreamer
Born into a family of advocates, Mauliv Patel’s professional trajectory was expected to follow the paths of logic, arguments, and legal finesse. Yet, even as a child, Mauliv found himself drawn to a different kind of structure—not legal frameworks, but architectural marvels. “Coming from an advocate family, design might have seemed like an unlikely choice,” he says. “But for me, it was always more than a choice. It was passion—something innate.”
From sketching buildings to observing construction sites with a childlike curiosity, Mauliv’s affinity for design was evident from the beginning. Unlike many who follow familial professions, he chose to honor his true calling, setting the foundation for what would become one of Surat’s most respected architecture and design studios—Studio TAG.
Studio TAG: A Bold Beginning
Established in 2018, Studio TAG was more than just a business venture—it was the realization of a lifelong dream. What began as a one-man operation working on modest renovation projects has now grown into a thriving team of more than 10 skilled designers and 3D artists. Together, they create masterpieces—large-scale bungalows, luxurious villas, and aesthetically refined spaces that seamlessly merge beauty with functionality.
Operating from their stylish studio at 303 Pulse House, Lal Darwaja, Gotalawadi, Surat, the firm has carved out a niche by delivering projects that are not only visually striking but also punctual—a combination rare in the industry.
“We’ve built our reputation by honoring deadlines without compromising on design integrity,” Mauliv says with pride.
Crafting Experiences, Not Just Structures
At the core of Mauliv’s philosophy lies the belief that architecture is not just about buildings, but about the lives that unfold within them. Studio TAG specializes in designing high-end bungalows and villas, but what truly sets them apart is the holistic experience they offer.
“We strive to create spaces that are luxurious, but not just in appearance. Every element—from the materials to the flow of light—serves a function,” he explains. “Beauty must meet utility.”
This design ethos has led to a signature style—clean yet opulent, modern yet timeless. And it’s not just the clients who benefit; Studio TAG’s work has a tangible impact on society by promoting efficient, thoughtful spaces that encourage better living.
A Studio with a Conscience: The Sustainability Shift
In an era where sustainable design is gaining traction, Mauliv and his team have placed it front and center. For them, it’s not a trend—it’s a responsibility.
“The shift toward green architecture is not just welcome; it’s necessary,” he emphasizes. “If we want to preserve life on our planet, we have to start with our buildings. Sustainability isn’t optional anymore—it’s mandatory.”
Whether it’s incorporating energy-efficient materials, optimizing natural ventilation, or minimizing waste, Studio TAG is committed to leaving a smaller carbon footprint while crafting high-impact designs.
Overcoming the Hurdles: Struggles that Shaped a Leader
The entrepreneurial journey is never without its trials, and Mauliv’s story is no exception. In the early days, project management posed a major challenge. Coordinating with contractors, ensuring timely deliveries, managing labor, and collecting payments while maintaining quality control—all of these were daunting tasks for a new business owner.
“Dealing with people was the hardest part,” he recalls. “You can master design, but managing human dynamics—contractors, clients, and vendors—is an entirely different skill set.”
But he persevered, learning how to lead with empathy and clarity. Over time, his leadership style matured. He learned to delegate, trust his team, and set up systems that ensured seamless execution. Today, his ability to handle complex projects with precision is one of his greatest strengths.
From Inspiration to Action: Ar. Premnath and the Drive to Dream Big
Professionally, Mauliv credits much of his inspiration to the legendary architect Ar. Premnath. His work and philosophies have served as a north star for his practice.
“He’s someone who’s constantly pushing boundaries, thinking ahead of his time,” he says. “His work taught me that design is about impact—not just on the skyline, but on the soul.”
That same spirit of innovation is visible in Studio TAG’s use of advanced software, exploration of new materials, and experimental forms. Mauliv’s openness to technology and change gives him an edge in an industry that’s rapidly evolving.
Essentials of Entrepreneurship: More Than Just Design
What does it take to turn a passion into a profession? For Mauliv, the answer is simple—Passion. But passion alone isn’t enough. It must be supported by perseverance, planning, and people skills.
“Knowing how to design is just the beginning,” he says. “Running a firm requires financial acumen, team leadership, marketing know-how, and the ability to think strategically.”
And he learned this the hard way—by doing, failing, adjusting, and growing.
Every project at Studio TAG brings new challenges—tight timelines, demanding clients, and ever-evolving market dynamics. But each obstacle has made him sharper, more agile, and more in tune with the needs of both clients and his team.
Signature Project: The Screen-Bungalow
Among the many projects Studio TAG has undertaken, one stands out as particularly special—a bungalow for a young, visionary builder, soon to be completed. Dubbed “The Screen-Bungalow,” this project exemplifies Mauliv’s signature style: elegant, modern, functional, and deeply personalized.
“It’s a project that reflects everything I’ve learned so far,” he smiles. “From integrating sustainability features to managing complex structural requirements, it’s been both a test and a triumph.”
Client Psychology: The Unsung Foundation of Good Design
In Mauliv’s eyes, understanding a client’s psychology is as important as understanding architectural principles. “You must know what they need—even if they can’t articulate it themselves,” he says.
Each client is different—some know what they want, others need guidance. By actively listening and observing, Mauliv tailors each design to reflect the personality, lifestyle, and aspirations of his clients. This empathy-driven approach has helped him build strong, lasting relationships.
What Makes Him Unique
Ask what sets him apart, and Mauliv replies with quiet confidence: “Leadership. I’m always ready to explore—to push the envelope. Whether it’s trying new materials or adopting emerging software, I’m never satisfied with just ‘good enough’.”
That hunger to evolve—to never settle—is what makes him truly stand out. His designs reflect his character: bold, refined, and forward-thinking.
Words of Wisdom for Future Designers
When asked what advice he would give to the next generation of architects and designers, Mauliv doesn’t hesitate.
“Keep upgrading yourself—technically, creatively, and mentally. This field demands you to be a learner for life,” he advises. “But no matter how much you grow, never lose sight of your goal. Stay grounded, stay passionate.”
Looking Ahead: The Future of Studio TAG
With sustainability at the forefront and a growing portfolio of ambitious projects, the future for Studio TAG looks bright. Mauliv envisions expanding into new cities, exploring eco-friendly materials, and creating spaces that not only look stunning but also contribute to a healthier planet.
“Architecture is evolving, and so are we,” he concludes. “The journey has just begun.”
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