Founder and Visionary Behind Manvar Fashions
Manisha N Jain, a passionate and driven entrepreneur, is the founder of Manvar Fashions, a brand dedicated to providing stylish and well-fitting lingerie for plus-size women. At just 26 years old, Manisha’s journey into entrepreneurship began at the age of 23, driven by a desire to empower women and fill a significant gap in the lingerie market.
A Dream Turned Reality
Manisha’s story as an entrepreneur began with a personal passion for fashion and a strong desire to support and empower women through inclusivity. Having always been a strong advocate for body positivity, Manisha noticed a lack of fashionable, well-fitting lingerie for plus-size women. This gap in the market became the catalyst for her entrepreneurial journey. It wasn’t just about selling lingerie—it was about creating a brand that would help women feel confident, beautiful, and celebrated in their own skin.
Founded on February 5th, 2022, Manvar Fashions aims to fill the void in the fashion industry by offering high-quality lingerie that focuses on comfort, support, and style for curvier women. With a keen eye for trends and functionality, the brand started with a modest capital investment of 5 lakh and has grown into a business with a turnover of 15 to 20 lakh. Manisha’s goal was to not just provide products, but to also contribute to a larger movement—promoting body positivity, self-love, and inclusivity in a world where these values are often overlooked.
Shaping the Future of Lingerie
Manvar Fashions specializes in a wide variety of lingerie, including bras, gym wear, sports bras, crop tops, and an exclusive collection of designer bras tailored to fit the unique needs of plus-size women. The brand offers 50 to 60 varieties of bras, each one designed with a focus on both fashion and functionality. From everyday bras to trendy designer pieces, Manvar Fashions is committed to ensuring that no woman feels left behind in the world of lingerie.
At its core, Manvar Fashions is more than just a lingerie brand. It is a movement to challenge the status quo of the fashion industry, breaking stereotypes around body image and celebrating women of all sizes. Manisha’s mission is to provide lingerie that not only fits well but makes women feel empowered, beautiful, and confident—traits that many plus-size women have been denied by the mainstream fashion industry.
Impact on Society and the Market
One of the most profound impacts Manvar Fashions has had on the market is its dedication to breaking the taboo surrounding plus-size lingerie. Many plus-size women often struggle to find lingerie that is both stylish and well-fitting. By offering lingerie that caters specifically to the needs of curvier women, Manvar Fashions helps them embrace their bodies, encouraging them to love themselves and wear what makes them feel good.
Moreover, as the brand continues to expand, it promises to create employment opportunities, thereby contributing to economic growth and further spreading its message of inclusivity. By focusing on both the emotional and functional needs of its customers, Manvar Fashions has quickly become a trusted name in the plus-size lingerie market, where women feel heard, valued, and celebrated.
Challenges and Resilience
Like most entrepreneurs, Manisha faced her fair share of challenges when starting her business. The most significant challenge was finding the right market and audience. Plus-size lingerie is a niche segment, and initially, it was difficult to educate customers about the importance of well-fitting lingerie. Many women were used to limited, basic options and were hesitant to embrace the idea of stylish lingerie for their body types.
However, Manisha turned this challenge into an opportunity. Through consistent customer engagement on social media platforms, strong body-positive messaging, and building an online presence, she was able to reach her target audience. Today, Manvar Fashions is a brand that continues to grow, fueled by a loyal customer base that values the brand’s unique mission of inclusivity.
A Personal and Professional Journey
Manisha’s personal life also played a crucial role in shaping her professional journey. From a young age, she had a strong desire to be independent and carve out her own path. A key turning point in her life was her own struggle to find stylish, well-fitting lingerie as a plus-size woman. Experiencing this gap firsthand only strengthened her resolve to create a brand that caters to this underserved market.
Beyond personal experience, Manisha also encountered the typical challenges that come with being a woman entrepreneur. But rather than being deterred, she embraced her confidence and proved that women can successfully build and expand a business. From a background that emphasized stability, she took bold steps and trusted her vision to create a brand that could make a meaningful difference in the lives of women.
Essentials for Success
Starting Manvar Fashions required a clear vision and a deep understanding of market needs. Manisha’s entrepreneurial journey was underpinned by several essential factors:
- A Clear Vision and Passion: Understanding the purpose of the business and being driven by a desire to create change.
- Market Research and Customer Understanding: Gaining a deep understanding of the specific needs of plus-size women and offering solutions to their struggles.
- Product Quality: Ensuring that every piece of lingerie offered met high standards of comfort, support, and style.
- Financial Planning: Effective financial management allowed the business to grow steadily.
- Digital and Social Media Presence: Building a strong brand presence on social platforms allowed Manvar Fashions to reach a wider audience and educate consumers about the importance of well-fitting lingerie.
Finding the Market Opportunity
The idea for Manvar Fashions came from Manisha’s observations of the lack of lingerie options for plus-size women. Listening to customer struggles, studying market trends, and combining her passion for fashion with a desire to empower women all pointed her in the direction of launching her brand.
“I knew I had to create a space where women could find fashionable, well-fitting lingerie—something that wasn’t available in the market at the time,” Manisha recalls. This recognition of a genuine market need became the cornerstone of Manvar Fashions.
Leadership and Growth
Manisha’s entrepreneurial success is not only the result of her passion and vision but also her unique leadership qualities. Her ability to inspire and lead a growing team while keeping the brand’s core values at the heart of the business has been instrumental in its growth. Her leadership style is rooted in empathy, confidence, and a relentless drive to make a difference in the world of fashion.
Recognition and Awards
Manvar Fashions’ impact on the industry has not gone unnoticed. In 2023, the brand was honored with the Best Emerging Women’s Wear Supplier in Bangalore award by the Karnataka Trade Chamber of Commerce. In 2024, Manisha was recognized as an Inspiring Young Emerging Business Woman by Femmetimes Magazine, a testament to her leadership and entrepreneurial spirit.
Advice for Aspiring Entrepreneurs
For anyone looking to start their own business, Manisha has valuable advice to offer:
- Believe in your vision: Passion is key to any entrepreneurial journey.
- Identify a real market need: Your business should solve a problem or fulfill a need.
- Start small, think big: Build your business with scalable plans for future growth.
- Learn from failures: Each setback is an opportunity to grow and adapt.
- Stay resilient: Entrepreneurship is a long and challenging road, but persistence will get you through.
Manisha N Jain’s journey with Manvar Fashions is a testament to the power of vision, determination, and passion. What started as a simple idea to provide well-fitting, stylish lingerie for plus-size women has evolved into a movement that empowers women and celebrates diversity. As Manvar Fashions continues to grow, Manisha remains committed to her mission of creating a more inclusive, body-positive world—one piece of lingerie at a time.
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