OYO’s founder and CEO, Ritesh Agarwal, has announced a bold new chapter in the company’s journey as it prepares for an Initial Public Offering (IPO). The parent company, currently known as Oravel Stays Limited, is set for a rebrand — and Agarwal is inviting brand thinkers, creatives, entrepreneurs, and curious minds from around the world to help choose a new corporate name. This is not just a name change, but a significant step toward redefining the company’s global identity.
In a recent post on X (formerly Twitter), Agarwal emphasized that the rebranding effort is focused on the parent organization — not the popular OYO hotel chain or any of its consumer-facing products. The aim is to create a fresh, visionary name that represents the company’s broader ambitions across sectors and continents. The company is looking for a one-word name that is globally relevant, culturally neutral, and technology-forward, with the potential to scale well beyond the hospitality industry.
A New Identity for a Global Ecosystem
Founded in 2013, OYO quickly grew into one of the world’s largest and most recognizable hospitality brands. Starting as a budget hotel aggregator in India, it now operates in over 80 countries, offering accommodations ranging from hotels and vacation homes to co-working spaces. Despite its core presence in hospitality, OYO’s parent entity has evolved into a broader tech-driven ecosystem, focusing on innovation in urban living and travel.
As the company eyes its IPO, the need for a more inclusive and expansive brand name for Oravel Stays Limited has become clear. The new identity is intended to reflect its aspirations in sectors such as real estate, travel tech, co-living, and urban innovation — far beyond traditional hotel management.
What the New Name Should Represent
The call for name suggestions is more than a marketing exercise. Ritesh Agarwal and his team are seeking a name that:
- Is a single word for ease of global use and branding.
- Feels timeless and borderless, cutting across cultures and geographies.
- Evokes a sense of technology and innovation.
- Is scalable and flexible enough to encompass various industries.
- Aligns with the vision of a brand that is born in India but built for the world.
This public crowdsourcing initiative is a strategic move to engage a wider audience and harness diverse creative energies. It also reflects a broader trend in brand building — where identity is no longer just top-down but shaped collaboratively with communities.
Join the Naming Movement
The rebranding of Oravel Stays Limited is a moment of transformation — a shift from being a single-industry entity to a multi-dimensional global player. Whether you’re a branding expert, a startup enthusiast, or simply someone with a unique idea, this is a rare opportunity to contribute to the identity of a future-facing global brand.
To participate, follow Ritesh Agarwal on X and share your suggestions under the official announcement post. The right name could shape the next phase of one of India’s most iconic startups.
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