Backed by PeerCapital, Peak XV’s Surge Ventures & Asian Paints Family Office, Vaaree Eyes Product Expansion and Deeper Market Penetration
Home décor startup Vaaree has secured ₹17.98 Cr (approximately $2.09 Mn) in an extended pre-Series A funding round, a strong signal of investor confidence in the brand’s potential to disrupt the Indian home and lifestyle market.
The fresh funding round saw participation from existing backers PeerCapital and Peak XV’s Surge Ventures, reaffirming their continued belief in Vaaree’s business model and vision. Additionally, prominent names like Sattva Family Office, Satyadharma Investments, Castle Investment, All In Capital LLP, and even the Asian Paints family office joined the round, according to regulatory filings accessed by Inc42.
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A Fast-Growing Home Décor Marketplace
Founded in 2022 by Garima Luthra, Varun Vohra, and Pranav Arora, Vaaree has quickly emerged as a major player in India’s online home décor space. The Bengaluru-based startup offers a curated, high-quality range of home essentials through its dedicated marketplace. With over 80,000 SKUs, Vaaree’s catalog spans across categories including:
- Bedding and furnishings
- Kitchen utensils and dining
- Bath and personal care accessories
- Gardening tools and décor
- Home accents and seasonal décor items
Vaaree distinguishes itself by focusing on design, affordability, and quality. Unlike mass aggregators, the brand offers handpicked collections that cater to modern Indian consumers seeking both functionality and aesthetics.
Fueling Growth and Product Innovation
With the new capital injection, Vaaree plans to expand its product assortment, enhance platform capabilities, and deepen its supply chain integration. The startup is also looking to invest in tech and personalization, which will allow it to offer a more seamless and tailored shopping experience to its growing customer base.
This round further solidifies Vaaree’s reputation as one of the most promising consumer brands in the direct-to-consumer (D2C) and home improvement segments. The participation from legacy entities like the Asian Paints family office underscores the strategic value and long-term potential that institutional investors see in the company.
Market Opportunity and Competitive Edge
India’s home décor market is witnessing rapid growth, driven by rising disposable incomes, urbanization, and an increasing focus on lifestyle and interior aesthetics. By 2027, the Indian home décor market is expected to reach over $38 billion, offering ample room for digital-first players like Vaaree to scale.
Vaaree’s approach—blending affordability with premium design—sets it apart from conventional marketplaces and local offline players. Its curated strategy not only simplifies choices for customers but also ensures better quality control and brand loyalty.
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