In the competitive world of cleaning chemicals, standing out is no easy task. Yet, in just two years, Mr. Sandeep Soni has turned Zensys Chemicals into one of India’s most promising brands, supplying to 26 cities and earning industry recognition along the way. His journey is a masterclass in turning obstacles into opportunities, passion into profit, and ideas into action.
A Dream That Started Early
Some people stumble into entrepreneurship by chance; for Sandeep, it was a goal from the very beginning. While pursuing his MBA, he knew that one day he would run his own industry. In 2012, fresh out of college, he started his career as an Area Sales Manager for a chemical company in Pune. It was a role that taught him far more than just sales targets — he learned how the cleaning chemicals industry really worked, from raw material composition to market demand patterns.
After two years, Sandeep took the plunge and started Syclone Services, a dealership for housekeeping products and chemicals. His edge was service — instead of simply selling products, he visited clients personally, trained their staff, and ensured they knew exactly how to use the chemicals for maximum results. This dedication built trust and long-term relationships.
When Everything Changed
Then came March 2020. COVID-19 brought business to a standstill. Orders dried up, movement stopped, and Sandeep, like many entrepreneurs, was left wondering what came next. “It was a dark time,” he admits. “There was uncertainty everywhere, and it felt like I had no control over the situation.”
In search of clarity, he began reading the Bhagavad Gita. The teachings shifted his mindset from waiting for change to creating it. That’s when the idea struck — Why not make my own cleaning chemicals? The very next day, he ordered raw materials and began experimenting. His knowledge from years in the industry proved invaluable. The formulations he created worked better than many leading brands and were far more cost-effective.
The Birth of Zensys Chemicals
By October 2022, Zensys Chemicals was officially in business. Starting with housekeeping, kitchen, and car care products, Sandeep expanded the range to include an impressive 108 varieties of room fresheners and diffuser oils.
His USP was clear and compelling: multipurpose, high-quality cleaning products at affordable prices. Customers didn’t just get products — they got demonstrations, training, and ongoing support. This hands-on approach quickly built loyalty and helped Zensys stand out in a crowded market.
A Brand That Delivers Value
For many businesses, especially in hospitality and facility management, cleaning chemicals are a significant expense. Zensys Chemicals helped reduce these costs without compromising on quality. In a price-sensitive market like India, this was a game-changer.
The results speak for themselves. Within two years, the company was supplying to 26 cities across the country, backed by a growing network of satisfied clients who appreciated both the savings and the service.
Industry Recognition
In March 2024, Silicon India Magazine recognized Zensys Chemicals as one of the Top 10 Cleaning Chemicals Manufacturers in India. Later that year, the publication named it Company of the Year 2024, featuring an in-depth interview with Sandeep. For a business that started with raw materials ordered online during lockdown, this was a moment of immense pride.
The Formula for Success
Sandeep’s success is grounded in a few simple but powerful principles:
- Never compromise on quality — it’s the foundation of every long-term business.
- Deliver on time — reliability is as important as product performance.
- Build strong relationships with both dealers and customers.
- Stay competitively priced — offer better value without cutting corners.
He also sees entrepreneurship as deeply personal. “Business is like being in love,” he says. “When you’re in love, you think about it constantly, you want to be with it, you give it your best. That’s exactly how I feel about my work.”
Looking to the Future
The next phase for Zensys Chemicals is to enter the retail market. While the company has focused primarily on institutional clients so far, retail distribution will bring its products into households across India — fulfilling Sandeep’s vision of making professional-grade cleaning solutions accessible to everyone.
An Entrepreneur Who Inspires
Sandeep credits much of his professional inspiration to Mr. Saurabh Baderia, chairman of The Global Engineering & Management Institute, where he studied. He admired his discipline, time management, and leadership skills — qualities he strives to apply in his own life and business.
For aspiring entrepreneurs, his advice is clear: choose a business you truly love, immerse yourself in learning every detail about it, and approach challenges as opportunities in disguise. His own story proves that with passion, persistence, and adaptability, success is not a matter of luck — it’s a matter of time.
From a dealership shuttered during lockdown to a manufacturing brand with national reach, the rise of Zensys Chemicals is more than just a business success story. It’s a testament to resilience, innovation, and the belief that even in the toughest times, you can create your own path forward.
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