Quick commerce unicorn Zepto continues its aggressive fundraising streak, securing INR 400 crore (approximately $45.7 million) in fresh capital from Motilal Oswal Financial Services Ltd (MOFSL). The investment, executed via an all-cash transaction, marks yet another strategic boost to Zepto’s war chest as it ramps up operations in India’s competitive quick commerce landscape.
MOFSL Acquires 7.6 Cr Preference Shares
According to an exchange filing, MOFSL subscribed to 7.6 crore compulsorily convertible preference shares (CCPS) of Zepto. This acquisition was classified under MOFSL’s treasury investment book, indicating the transaction is aimed at generating sustainable, long-term returns rather than a short-term speculative play.
The move reflects growing institutional interest in India’s rapidly expanding quick commerce segment, with Zepto emerging as one of the top players battling for dominance alongside Blinkit, Swiggy Instamart, and BigBasket Now.
Strategic Backing from Prominent Investors
This latest infusion follows a series of smaller but significant investments in recent weeks:
- Elcid Investments, a non-banking financial company (NBFC), invested an additional INR 7.5 crore into Zepto.
- MapmyIndia, the geospatial technology giant, announced plans to invest INR 25 crore, becoming the latest strategic player to join Zepto’s cap table.
The funding momentum highlights Zepto’s strong investor confidence, especially in light of its robust operational scale, expanding user base, and growing market share in metro cities.
May Investment by MOFSL Founders Sets the Tone
Notably, this isn’t MOFSL’s first brush with Zepto. In May 2025, Motilal Oswal and Raamdeo Agrawal, founders of the financial services firm, personally invested $100 million in the startup. That round was part of a much larger $350 million fundraising, with contributions also coming from MOFSL’s high-net-worth clients, including domestic family offices.
Their personal investment signaled early conviction in Zepto’s business model and long-term growth trajectory. The latest INR 400 crore investment now formalizes and expands MOFSL’s stake through its corporate investment vehicle.
Zepto’s Growth Trajectory & Market Positioning
Founded in 2021, Zepto has rapidly become a leading force in India’s 10-minute delivery space, leveraging a dense network of dark stores and real-time inventory management. The startup has aggressively expanded its presence across metros like Mumbai, Delhi NCR, Bengaluru, and Hyderabad.
Its ability to deliver essentials, groceries, and FMCG products within minutes has made it a consumer favorite, especially among urban millennials and Gen Z shoppers. With fresh capital in hand, Zepto is expected to double down on:
- Warehousing and supply chain optimization
- Expansion into Tier-2 cities
- Enhancing last-mile delivery infrastructure
- AI-powered inventory and demand forecasting tools
Conclusion
Zepto’s latest INR 400 Cr fundraising from MOFSL underscores growing investor appetite for scalable, tech-first quick commerce solutions in India. With continued backing from financial heavyweights like Motilal Oswal, Zepto is well-positioned to solidify its leadership in the hyperlocal delivery market.
As competition heats up and more institutional money flows into the segment, Zepto’s execution strategy and capital efficiency will be key to its next phase of growth.
Leave a comment