Behind every transformative idea lies empathy — the ability to see and feel the struggles of others, and to respond with solutions that truly make a difference. This is the foundation of Organeey, the herbal skincare brand founded by Seema Bharat Kirtane, whose journey from pharmaceuticals to entrepreneurship is deeply intertwined with her empathy for women like herself.
Seema’s early career followed a traditional path of academic achievement and professional growth. With a Master’s degree in Pharmacy (Quality Assurance), she secured roles in top pharmaceutical companies including Piramal Pharma, Milan Laboratories, Meghmani LLP, and Macleods Pharmaceuticals. Her work was technical, exacting, and impactful in its own way, but she often felt a gap between her professional responsibilities and her personal purpose.
The turning point arrived in May 2025, when Seema found herself unable to secure childcare support during a crucial phase. As a working mother, she was already carrying multiple roles and responsibilities, and the added stress forced her to reconsider her priorities. “That period made me reflect on the everyday struggles women face, especially when it comes to balancing careers and families. We are expected to give everything to others, but rarely to ourselves,” she explains.
During this time, she began to pay closer attention to one recurring topic in her conversations with other women: skincare. Many of them expressed dissatisfaction with the options available. Expensive dermatologist visits were out of reach, and commercial cosmetics were often chemical-laden and untrustworthy. The frustration was universal, yet the solutions seemed inaccessible.
Seema’s pharmaceutical background meant she understood both safety standards and formulation science. More importantly, as a woman and mother, she deeply empathized with this problem. She realized that women didn’t just need skincare products — they needed reassurance, affordability, and authenticity. Out of this realization, Organeey was born.
From its inception, Organeey was built around three principles: Purity, Quality, and Empowerment. Purity ensures that ingredients are herbal and natural. Quality reflects compliance with herbal cosmetic safety standards, ensuring that each product is safe and reliable. Empowerment highlights the brand’s mission of making self-care accessible to all women, no matter their background or financial situation.
What makes Organeey stand out is not just what it offers but how it offers it. Seema envisions the brand as more than a line of products — she sees it as a platform that respects women’s time, choices, and journeys. “Skincare is not vanity; it’s an act of self-respect,” she says.
This philosophy has helped Organeey carve its niche in India’s crowded beauty market. While many brands chase trends and luxury, Organeey speaks the language of authenticity and empathy. Women connect to its story because it mirrors their own experiences. They see in Organeey not just a product, but a brand that understands them.
Seema herself is central to this connection. Her transition from the pharmaceutical sector to entrepreneurship reflects resilience and courage, but it is her empathy that truly defines her journey. She does not view competitors as adversaries but as co-travelers in the movement towards safer, cleaner beauty. “We’re here to raise standards together,” she emphasizes.
Looking to the future, Seema plans to grow Organeey while staying true to its heart. She envisions collaborations with herbal experts, sustainable practices, and wider outreach to women across India. Her ultimate goal is to build a community of empowered women who see skincare not as indulgence but as self-care — something they deserve and can access without guilt.
The story of Organeey proves that empathy can be a powerful force in business. By turning her own challenges into solutions for others, Seema has created a brand that is authentic, reliable, and deeply relevant. Organeey is not just a skincare revolution — it is a reminder that self-care, when rooted in empathy, can change lives.
Website : https://organeey.com/
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