India’s trucking industry carries more than goods—it carries livelihoods, aspirations, and the responsibility of keeping the economy moving. Yet, despite its scale, the sector has historically remained informal, fragmented, and dependent on intermediaries. For small fleet owners and single-truck operators, this often translates into uncertainty, idle time, and limited bargaining power. TrucksUp, founded by Sarthak Elwadhi, was created to change this reality by introducing structure, transparency, and technology into the heart of Indian trucking.
Sarthak’s journey into logistics was shaped by early exposure to both domestic and international transport ecosystems. This comparative perspective revealed a clear disparity. While global markets relied on data-driven platforms and integrated services, India’s truckers continued to depend on manual processes and word-of-mouth networks. During his formative years in college, Sarthak began exploring how technology could bridge this gap and give truck owners greater control over their operations.
Before launching TrucksUp, Sarthak immersed himself in ground-level research. He spent time on highways, transport hubs, and roadside stops, speaking directly with drivers and fleet owners. These conversations revealed a consistent pattern—truckers were willing to work hard, but lacked access to timely information. Finding the right load at the right time, managing operational expenses, and navigating multiple service providers consumed valuable time and resources.
Launched in 2022, TrucksUp was conceptualised as a unified digital ecosystem for truck owners. The platform integrates load discovery with essential services such as FASTag, fuel cards, GPS tracking, insurance, financing, SIM-based tracking, and even truck buying and selling. By consolidating these services into a single interface, TrucksUp simplifies decision-making and reduces dependency on middlemen.
The platform’s rapid adoption reflects its relevance. With over 4 lakh downloads, 45,000+ monthly active users, and collaborations with 21+ value-added service partners, TrucksUp has established itself as a significant force in India’s logistics technology space. Its impact is measurable—reduced empty miles, improved asset utilisation, and more predictable income streams for small fleet owners.
Entrepreneurship in a traditionally conservative industry came with challenges. Convincing truck owners to trust digital solutions required patience, education, and consistent performance. Additionally, building a team that understood both technology and on-ground logistics realities proved demanding. Sarthak addressed this by investing heavily in training and remaining personally involved in operations, ensuring alignment between vision and execution.
These experiences shaped his leadership philosophy. Sarthak believes that technology must be intuitive and accessible, not complex or intimidating. TrucksUp’s features are designed around real user behaviour, evolving continuously based on feedback from truck owners and drivers. This iterative approach ensures that innovation remains practical and adoption remains strong.
Inspiration for Sarthak comes from the values instilled by his family, particularly the emphasis on integrity, perseverance, and ethical decision-making. Observing these principles in practice reinforced his belief that trust is the most valuable asset in any business. This belief is reflected in TrucksUp’s long-term approach—prioritising relationships over rapid monetisation.
Looking ahead, TrucksUp aims to become India’s most comprehensive trucking ecosystem. Future plans include driver placement services, roadside assistance, GNSS-enabled FASTag solutions, and full truck lifecycle management. The vision is to support truck owners at every stage—from load discovery to asset renewal—through a single, reliable platform.
Industry recognition through awards such as the International Icons of Excellence Award 2023, Best Brand 2024, and Logistics Shakti 2024 highlights the platform’s growing credibility. For Sarthak Elwadhi, however, success is defined by impact—when truck owners gain confidence, stability, and control over their businesses.
Through TrucksUp, Sarthak continues to transform how India’s trucking backbone operates, proving that technology, when grounded in real-world understanding, can deliver lasting change.
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