Apple is reportedly exploring a potential acquisition of Perplexity AI, a fast-growing AI search startup co-founded by Aravind Srinivas, in a move that could significantly bolster its artificial intelligence capabilities. According to reports, internal discussions have taken place among Apple executives about possibly bidding for the AI company, although talks remain in the preliminary stages.
Notably, Apple has not yet initiated direct engagement with Perplexity’s leadership, suggesting that the potential deal is still in its exploratory phase. However, the mere consideration signals Apple’s growing interest in enhancing its generative AI and search functionalities, especially as competitors like Google, Microsoft, and OpenAI race ahead with major advancements in the AI space.
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Apple’s AI Strategy Gains Momentum
The discussion about acquiring Perplexity AI aligns with Apple’s broader strategy to ramp up its artificial intelligence initiatives. At the center of this exploration is Adrian Perica, Apple’s head of mergers and acquisitions, who is reported to have discussed the opportunity with Eddy Cue, Apple’s services chief, and other key leaders in the AI domain.
Perplexity AI has made headlines for its AI-driven conversational search engine, which combines real-time web browsing with generative AI responses. The platform has been described as a potential “ChatGPT for search,” offering users more dynamic, cited, and interactive answers compared to traditional search engines.
If Apple proceeds with the acquisition, integrating Perplexity’s technology into its ecosystem could enhance services like Siri, Spotlight Search, Safari, and even future AI-powered hardware. This could mark a significant evolution in how users interact with Apple’s software and services across devices.
A Deal That Could Rival Apple’s Biggest Acquisitions
Should the acquisition go through, it could rank among Apple’s largest deals to date—second only to its $3 billion acquisition of Beats Electronics in 2014. While the exact valuation of Perplexity AI is unclear, the company has recently been backed by high-profile investors and is considered one of the top startups in the generative AI space.
Such a strategic move would not only reinforce Apple’s position in the competitive AI race but also give it a unique edge in AI-powered search, a domain currently dominated by Google and increasingly challenged by Microsoft-backed OpenAI.
A Timely Move Amid Rising AI Competition
Apple has traditionally taken a more measured approach to AI compared to its Silicon Valley counterparts. However, 2024 and 2025 have seen the company accelerate AI development, including significant investments in on-device AI capabilities, machine learning optimization, and privacy-preserving models.
Acquiring Perplexity AI could provide Apple with cutting-edge technology and talent, enabling faster deployment of next-gen AI experiences across its ecosystem—from iPhones and iPads to Macs and Apple Vision Pro.
Conclusion
While no formal discussions have occurred between Apple and Perplexity AI at this stage, the prospect of such a deal highlights Apple’s increasing commitment to leading in the AI space. If finalized, this acquisition could serve as a pivotal moment in Apple’s AI journey—potentially transforming how millions of users search, interact, and engage with technology through the Apple ecosystem.
As the race for AI dominance heats up, Apple’s next big move could come from quietly powerful players like Perplexity AI.
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