Beyond Snack, a Kerala-based banana chips brand, has successfully raised $8.3 million (approximately INR 71.3 crore) in its Series A funding round. The round was led by 12 Flags Group, a consumer business-focused investment firm. This strategic funding will help Beyond Snack scale its operations, expand its presence across India, enhance its supply chain infrastructure, and accelerate product innovation.
Founded in 2020 by Manas Madhu, along with co-founders Jyoti Rajguru and Gautam Raghuraman, Beyond Snack has carved a niche for itself in the competitive snack market with its crispy and flavorful banana chips. The brand prides itself on delivering a healthy and crunchy alternative to traditional snacks, catering to the growing demand for nutritious, ready-to-eat snacks. With its focus on quality and innovation, Beyond Snack has quickly become a top-selling brand in the “emerging snack” category on popular e-commerce platforms like Amazon, Flipkart, and BigBasket.
The company’s journey began with the vision of offering a healthy snack option that not only tastes good but also aligns with the increasing consumer preference for better-for-you food products. By using high-quality ingredients and maintaining a focus on minimal processing, Beyond Snack offers a product that is free from preservatives and artificial additives, positioning itself as a healthier snack choice. The brand’s commitment to using only natural ingredients has resonated with health-conscious consumers, contributing to its rapid growth in a crowded market.
With the Series A funding, Beyond Snack plans to accelerate its expansion efforts across India. The brand aims to deepen its penetration into tier-2 and tier-3 cities, where the demand for packaged snacks is rising steadily. Scaling up its supply chain will be a key focus, as the company looks to ensure that its products are readily available to customers nationwide. The funding will also enable the company to enhance its production capabilities, ensuring it can meet the growing demand for its products without compromising on quality.
Beyond Snack is also focused on driving product innovation as part of its growth strategy. While banana chips are its flagship product, the brand aims to diversify its snack portfolio, introducing new flavors and snack options that cater to a variety of consumer tastes. This move will allow Beyond Snack to position itself as a broader snacking brand rather than being limited to a single product. In addition to expanding its product range, Beyond Snack is also working on improving its packaging, sustainability initiatives, and customer experience, making sure it remains competitive in an ever-evolving market.
The success of Beyond Snack is reflective of the broader trend in the Indian snack market, where consumers are increasingly leaning towards healthier and more natural alternatives to traditional snacks. With the backing of 12 Flags Group and a clear growth strategy, Beyond Snack is well-positioned to capitalize on this shift and expand its footprint in the Indian snacking industry.
In conclusion, Beyond Snack’s latest funding round marks a significant milestone in the company’s journey, enabling it to scale its operations, enhance its product offerings, and continue its mission of offering healthier snack alternatives to a growing base of consumers. As the company looks toward the future, it is poised to become a dominant player in the Indian snack market, with an innovative product lineup and a commitment to quality and consumer satisfaction.
1 Comment