Deciml, a micro-investing platform, has successfully raised $3 million (approximately INR 25 crore) in its seed funding round, led by Jainam Broking Limited. The startup aims to utilize the funds to accelerate its user acquisition efforts, expand its team, and enhance its product offerings to further establish itself in the competitive fintech market.
A Game-Changer in Micro-Investing
Founded in 2020 by Satyajeet Kunjeer, Deciml has quickly emerged as a pioneering player in the micro-investing space. The platform allows users to invest their spare change from daily transactions into mutual funds, making investing simple, automated, and accessible to a wide range of individuals.
Deciml’s approach is centered around rounding up transactions to the nearest ten and investing the difference into a variety of mutual funds. This method not only makes investing easy but also helps users build a habit of saving and investing small amounts regularly without significant effort. The platform is designed to cater to people who are new to investing or those who may feel intimidated by traditional investment methods.
The concept of micro-investing is gaining popularity as it allows users to invest incrementally without the need for large sums of money, making it an ideal solution for the millennial and Gen Z demographic, who may not yet have the financial resources to invest large amounts. By focusing on small, automatic investments, Deciml taps into the growing trend of financial inclusion by providing an entry point to the world of investing for people from all walks of life.
Plans for Expansion and Growth
With the fresh capital injection, Deciml plans to enhance its platform’s capabilities and broaden its user base. One of the key areas the company will focus on is user acquisition, aiming to grow its customer base and create more awareness around the benefits of micro-investing. As the fintech landscape continues to evolve, the startup is also looking to expand its product offerings, including additional investment options and potentially new features that cater to diverse user needs.
The funding will also allow Deciml to invest in talent acquisition to strengthen its team and bolster its technology infrastructure, ensuring that the platform remains user-friendly and reliable as it scales.
Read Also :- InsuranceDekho Raises $70 Million to Accelerate Growth and Tech Expansion in India
The Future of Micro-Investing
Micro-investing platforms like Deciml are transforming how people approach investing, making it more accessible and less intimidating. The concept has gained traction worldwide, with users appreciating the ability to invest small amounts of money without taking on significant risk. For many, it’s a way to dip their toes into the world of finance without committing large sums of money upfront.
India, with its large population of young, tech-savvy individuals, is an ideal market for micro-investing solutions. As financial literacy continues to grow in the country, services like Deciml that offer simple, low-cost, and automated investing solutions are well-positioned to capture the attention of a new generation of investors.
Furthermore, the COVID-19 pandemic and the subsequent shift to digital platforms have only accelerated the adoption of online financial services, making platforms like Deciml more relevant than ever.
Founder’s Vision
Satyajeet Kunjeer, the founder of Deciml, has expressed his vision of democratizing access to investing and making it a habit for everyone, no matter their financial background. According to Kunjeer, the goal is to empower users to make smarter financial decisions by making micro-investing an effortless part of their daily lives.
“We aim to remove the barriers that traditionally prevent people from investing, whether that’s lack of knowledge, lack of capital, or fear of complex processes. Micro-investing is about taking those small steps toward long-term wealth creation,” Kunjeer said.
Conclusion
Deciml’s recent seed funding round marks a significant milestone in its journey toward becoming a leading player in the micro-investing space. With a focus on simplicity, automation, and accessibility, the platform is well-positioned to tap into the growing demand for financial inclusion and digital investing solutions. As it continues to evolve and expand, Deciml has the potential to change the way people think about investing, providing them with an easy, affordable way to start building wealth, one small transaction at a time.
With its innovative approach and ambitious plans for growth, Deciml is set to be a key player in India’s rapidly growing fintech ecosystem.
Leave a comment