In a strategic move to redefine mobile shopping experiences, InMobi-owned Glance has announced a partnership with Samsung to launch its AI-powered commerce platform, Glance AI, in the United States. The collaboration will provide Samsung smartphone users with exclusive access to a cutting-edge, AI-enhanced shopping platform that integrates content discovery and personalized shopping directly on their devices.
According to a company statement, Glance AI will be available as an opt-in feature for Samsung users, accessible both as a standalone app and through the smartphone lock screen interface. This marks a significant step for Glance as it enters the North American market with its next-gen AI commerce solution.
What is Glance AI?
Glance AI is a native shopping platform that uses generative artificial intelligence to create highly personalized and immersive shopping experiences. At its core, the platform allows users to visualize themselves in various outfits by generating hyper-realistic images based on a single photo. This virtual try-on feature helps customers see how clothing and accessories would look on them before making a purchase, significantly enhancing online shopping confidence and reducing return rates.
The platform leverages the power of Google’s Gemini AI models alongside InMobi’s proprietary image generation capabilities. By training on a user-provided image, Glance AI can generate realistic, styled images in multiple outfits, backgrounds, or lighting conditions—bridging the gap between digital browsing and real-world visualization.
Samsung Partnership: A Strategic Gateway to the US Market
The collaboration with Samsung opens up a vast user base for Glance AI in the United States. As one of the leading smartphone brands in the country, Samsung provides a powerful distribution channel for Glance to scale its AI commerce offerings.
By integrating Glance AI into Samsung smartphones as a lock screen experience or downloadable app, users can engage with curated content, discover new trends, and shop directly from their devices without needing to open traditional e-commerce platforms. The opt-in nature ensures user control and privacy while delivering personalized recommendations and visuals based on user behavior and preferences.
Enhanced Consumer Experience Through AI
The AI-driven approach offers a significant leap over conventional e-commerce browsing. Shoppers are no longer limited to product images on models or mannequins; instead, they can see themselves in the products, resulting in a highly personalized shopping journey.
Moreover, Glance AI seamlessly blends content and commerce, creating a dynamic space where users discover trends, engage with influencer-driven content, and make purchases—all within a visually engaging and AI-curated ecosystem.
The Future of AI Commerce
With this rollout, Glance is positioning itself at the forefront of AI-powered shopping innovation. The partnership with Samsung not only amplifies its reach but also validates the growing demand for immersive, intelligent, and user-centric commerce platforms.
As Glance AI continues to evolve, it could redefine how consumers interact with fashion and lifestyle brands—especially in mobile-first environments.
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