Blockchain startup KGeN (Kratos Gamified Engagement Network) has raised $13.5 million (approximately INR 119.7 crore) in a strategic funding round led by Prosus Ventures, Jump Crypto, and Accel. The company was founded by Manish Agarwal, former CEO of Nazara Technologies, along with Ishank Gupta and Ritesh Arora.
This new round takes KGeN’s total funding to $43.5 million, according to Prosus. The company last raised $10 million in 2024, in a funding round led by blockchain infrastructure developer Aptos Labs, showcasing growing investor confidence in KGeN’s model and long-term potential.
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What Is KGeN?
KGeN is building a blockchain-based verifiable user distribution layer that serves emerging digital platforms such as AI agents, decentralized finance (DeFi) applications, and gaming ecosystems. The platform helps verify real users on-chain, allowing developers and platforms to acquire, engage, and monetize authentic users at scale through a gamified engagement model.
In a space increasingly plagued by bots and fake interactions, KGeN aims to solve a crucial problem—ensuring that user acquisition is transparent, verifiable, and tied to actual engagement and commerce. Its blockchain architecture enables on-chain tracking of user behavior, which not only improves data integrity but also opens the door to innovative monetization models.
Explosive Growth and Global Reach
KGeN’s growth metrics highlight the rapid adoption of its platform. As of August 2025, the startup claims:
- 3.9 crore (39 million) registered users
- 61.4 lakh (6.14 million) monthly active users (MAUs)
- 7.8 lakh (780,000) daily active users (DAUs)
- Annualized revenue of $48.3 million
These figures position KGeN as one of the most impactful Web3 engagement platforms globally. With a presence in over 60 countries and more than 200 active partnerships, KGeN is building a robust ecosystem for Web3 applications to scale sustainably and securely.
Strategic Investment and Market Confidence
The participation of major global investors like Prosus Ventures, Jump Crypto, and Accel reflects strong market validation. Their backing will likely help KGeN expand its technological infrastructure, onboard more global partners, and accelerate go-to-market strategies.
In a statement, Prosus Ventures emphasized that KGeN’s technology addresses a fundamental gap in user authenticity and monetization for the next wave of digital applications, especially in emerging markets where traditional user verification systems often fall short.
Pioneering the Future of On-Chain Engagement
The team behind KGeN brings deep experience from gaming, blockchain, and consumer tech. Co-founder Manish Agarwal’s background at Nazara Technologies, a publicly listed gaming company, brings strong domain knowledge and credibility to KGeN’s mission.
As blockchain adoption deepens and AI and DeFi platforms seek better ways to scale real user engagement, KGeN is uniquely positioned at the intersection of trust, gamification, and decentralized identity.
Final Thoughts
With this latest funding round, KGeN is poised to become a key infrastructure player in the global Web3 ecosystem, enabling a future where user engagement is not only scalable but also verifiable, fair, and transparent.
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