Mumbai-based audiobook platform Kuku FM is expanding its service offerings with the launch of a dedicated spiritual app, Bhakti. This new venture comes as part of Kuku FM’s broader strategy to diversify its content and cater to a wide range of audiences. The app is scheduled to be launched at the Maha Kumbh Mela 2025, one of the largest and most revered religious gatherings in the world, marking a significant milestone in the company’s growth.
The Bhakti app is designed to offer users a rich collection of spirituality-themed content through its audio OTT (over the top) platform. Targeting devotees from all walks of life, the app aims to cater to the growing demand for devotional and spiritual content, particularly in India. With a focus on enriching the spiritual experience of listeners, Bhakti offers an extensive library of content, including bhajans, audiobooks, spiritual teachings, lessons, and themed shows centered around Indian festivals and spiritual practices.
A Diverse Content Library
As of now, the Bhakti app houses more than 2,000 hours of content across over 500 spirituality-themed shows and podcasts. This impressive collection spans a wide variety of formats, ranging from traditional bhajans to audiobooks that explore various aspects of Indian spirituality, religious texts, and teachings from renowned spiritual leaders. The app’s catalog also includes lessons and spiritual chants that guide users through different aspects of devotion, meditation, and mindfulness.
The app’s content is tailored to appeal to people of all age groups, from young devotees seeking spiritual content in a modern format to older generations who prefer traditional bhajans and teachings. By offering a variety of content, Bhakti is positioning itself as an inclusive platform, capable of addressing the spiritual needs of a diverse Indian audience. The app also promises to keep expanding its offerings over the next year with more content, making it a key player in India’s growing audio-based entertainment and spiritual sector.
A Strategic Launch at the Maha Kumbh Mela
The timing of Bhakti‘s launch at the Maha Kumbh Mela 2025 is highly strategic. The Mela, which is held once every 12 years, is one of the largest religious gatherings in the world, drawing millions of devotees from across India and beyond. By launching the app during this grand event, Kuku FM is positioning Bhakti to reach an extensive audience of spiritually-minded individuals who are likely to resonate with the app’s offerings.
The Maha Kumbh Mela is a celebration of India’s rich spiritual heritage, making it an ideal platform for Bhakti to introduce its content to a highly engaged and devout audience. The app’s launch during this time could also foster a sense of community among users, providing them with spiritual content that complements the experience of the Mela, and helping them continue their spiritual practices long after the event concludes.
Looking Ahead: Growth and Expansion
With the launch of Bhakti, Kuku FM aims to tap into the growing interest in spirituality, which has seen a significant rise in recent years, especially among younger audiences. The platform’s audio-first approach allows it to cater to people who may not have the time to read physical books but still wish to connect with their spirituality in a meaningful way.
In the coming months, Kuku FM plans to invest further resources in expanding Bhakti’s content library, ensuring it remains relevant to its audience’s evolving spiritual needs. The app is expected to offer more region-specific content, addressing various religious traditions, languages, and cultural nuances within India.
With its commitment to providing high-quality spiritual content and engaging a broad audience, Bhakti is poised to become a significant player in the Indian spiritual audio space. As Kuku FM continues to innovate and diversify its offerings, the launch of Bhakti represents an exciting new chapter for the company and its users.
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