Lenskart, India’s omnichannel eyewear giant, has expanded its product offering in the Indian market with the launch of OWNDAYS eyewear. This strategic move follows Lenskart’s acquisition of a majority stake in the Japanese eyewear brand OWNDAYS more than two years ago, in a deal valued at around $400 million. By introducing OWNDAYS’ premium eyewear products, Lenskart aims to enhance its portfolio with high-quality international brands, giving Indian consumers access to a wider range of stylish and meticulously crafted eyewear.
The partnership between Lenskart and OWNDAYS is seen as a significant milestone in the company’s journey to provide a more diverse selection of eyewear choices to its ever-growing customer base in India. Apeksha Gupta, the India business head of OWNDAYS and CEO of John Jacobs, explained the importance of this collaboration, saying, “Our exclusive partnership with OWNDAYS in India is an expansion of high-quality international eyewear to Indian consumers. It combines OWNDAYS’ renowned expertise in superior craftsmanship with Lenskart’s extensive market presence and deep insights into local preferences.”
Founded in 2010 by Peeyush Bansal, Amit Chaudhury, and Sumeet Kapahi, Lenskart has quickly risen to become one of India’s leading eyewear retailers. The company has built a strong omnichannel presence, with both online and offline stores across India, offering a wide variety of prescription eyewear, sunglasses, and accessories. With a customer base of over 20 million, Lenskart continues to innovate in both the product and customer experience domains, helping to reshape the eyewear industry in India.
The collaboration with OWNDAYS strengthens Lenskart’s positioning in the highly competitive eyewear market, as it diversifies its product portfolio and caters to an increasingly discerning Indian customer. OWNDAYS, which is known for its Japanese craftsmanship and high-quality frames, brings an element of luxury and sophistication to Lenskart’s offering. The products launched in India will include a range of eyewear styles—ranging from classic to contemporary—that promise to meet the tastes and needs of Indian consumers.
This launch is also in line with Lenskart’s broader regional expansion strategy. The company, which entered the unicorn club in 2019, has already made strides in international markets, including Southeast Asia. Lenskart plans to open 300-400 new stores across Southeast Asia in the coming years as part of its ongoing effort to tap into new markets and build a truly global brand. The addition of OWNDAYS to its portfolio further strengthens Lenskart’s appeal as an international eyewear brand, especially for customers seeking high-quality products that blend global trends with local preferences.
The exclusive partnership with OWNDAYS in India is part of Lenskart’s larger vision to provide Indian customers with access to international eyewear brands without compromising on quality or affordability. With more global brands entering India, Lenskart’s ability to merge global trends with local needs is a key factor in its success.
As the Indian eyewear market continues to grow, driven by increasing awareness of eye health and a growing demand for fashionable eyewear, Lenskart is well-positioned to maintain its leadership in the industry. The addition of OWNDAYS products marks just one of the many ways Lenskart is continuing to innovate and expand its reach, catering to both the luxury and mass markets while staying true to its mission of making eyewear accessible and stylish for all.
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