In the dynamic world of Indian entrepreneurship, where innovation meets sustainability, one name stands ecosystem — M. Suresh Kumar Reddy, the visionary Founder and Director of Evice Auto Tech Private Limited. With over two decades of professional experience in the automobile and consumer durables industry, Reddy has transitioned from a seasoned corporate leader to a trailblazing entrepreneur determined to drive India toward a cleaner, greener, and smarter mobility future. His journey is not just a story of business success, but of foresight, persistence, and an unwavering belief in sustainable progress.
Born with a deep curiosity for technology and a sharp business mind, Reddy built his career across some of India’s most respected organizations — Eureka Forbes Ltd., VIP Industries Ltd., TVS Motor Company Ltd., Piaggio Vehicles Pvt. Ltd., and Greaves Electric Mobility Ltd. (formerly Ampere Electric). Each of these experiences shaped his understanding of customer behavior, market challenges, and operational excellence. However, amid his growing success, Reddy began noticing a gap in India’s mobility landscape — while electric vehicles (EVs) were accelerating worldwide, India’s progress remained limited by infrastructure, opportunity not just to build a business but transportation within everyone’s reach.
That vision gave birth to Evice Auto Tech Pvt. Ltd., established on October 20, 2021, in Bengaluru, Karnataka. Starting with a modest investment of ₹2 crore, Evice quickly grew into a formidable player in the electric mobility sector. Within a short span, the company achieved an impressive turnover of ₹8 crore, built a team of 60 professionals, and expanded its reach to over 30 franchise outlets across India. What began as a single idea evolved into a comprehensive mobility ecosystem integrating sales, service, and rentals — a model that serves both electric and conventional vehicles with equal commitment.
At the core of this evolution lies Reddy’s groundbreaking concept — The Evice Hybrid Store. Unlike traditional dealerships that cater only to one segment, these combustion engine (ICE) vehicles under one roof. The model bridges the present and future of transportation, giving consumers the freedom to choose while gradually guiding them toward sustainable alternatives. This hybrid approach has proven to be a masterstroke — helping Evice tap into existing automotive demand while nurturing a loyal EV customer base. As Reddy explains, “The hybrid model isn’t about replacing one system with another — it’s about transition, trust, and choice.”
To complement retail operations, Reddy introduced another strategic vertical — Evice Rentals. Designed to make electric mobility accessible to delivery riders, small businesses, and logistics companies, this service provides electric two-wheelers for rental and third-party logistics (3PL) operations. With India’s gig economy and e-commerce sector growing rapidly, that reduces both operational costs and carbon emissions. By integrating Rentals empowers local entrepreneurs, strengthens last-mile connectivity, and contributes to India’s clean energy goals.
For Reddy, entrepreneurship has always been about solving real problems. India’s mobility sector — limited access mile logistics, and fragmented customer service. Evice Auto Tech was his answer to all four. By combining sales and rentals under one model, the company enhances of EV adoption contributes directly to environmental goals, while the growing network of company-owned, company-operated (COCO) and franchise outlets ensures seamless service and customer support. “We’re not just selling vehicles,” says Reddy. “We’re creating a sustainable ecosystem that serves both people and the planet.”
Tech from competitors is its integrated, customer-centric approach. While most companies focus on either manufacturing or sales, Evice goes a step further — combining product innovation with service excellence. It empowers customers with opportunity, and supports India’s larger goal of reducing its carbon footprint. Under Reddy’s leadership, the company has become a benchmark for responsible green mobility space.
Reddy credits much of his drive to introspection and vision. “The inspiration “Entrepreneurship, for me, is about freedom — the freedom to take risks, innovate, and make an impact. It’s about questioning what exists and daring to do better.” This internal motivation, coupled with his corporate discipline, gives him the balance of dreamer and doer — a rare Of course, the path to success wasn’t without challenges. Building a new-age brand in a traditional industry To create early visibility, Reddy adopted a 360-degree marketing approach — combining ground-level BTL promotions such as newspaper inserts, canopy setups, test rides, and local tagging with digital marketing campaigns across Facebook, Instagram, YouTube, and sponsorships of women’s cricket leagues, and celebrity partnerships further enhanced brand recall and Evice’s personality — energetic, inclusive, and forward-looking.
Winning over dealers and OEMs (Original Equipment Manufacturers) was another crucial milestone. Many were initially skeptical about collaborating with a new player. Reddy overcame this by demonstrating tangible value. He showed how the hybrid store model could help dealers liquidate stock, increase walk-ins, and expand reach — essentially positioning Evice as their external sales arm. This collaborative approach turned skeptics into believers and laid the foundation for strong, long-term alliances.
Managing multiple responsibilities simultaneously posed another test of leadership. As the founder, Reddy had to oversee sales, logistics, marketing, and after-sales service — all at once. Yet, delegation, he turned complexity into structure. “Time management is critical,” he says. “An entrepreneur must wear many hats but also know when to pass one on. Building a capable team makes That team became one of Evice’s greatest strengths. Reddy placed particular emphasis on inclusive hiring, ensuring the in its workforce. Today, 70% of Evice’s employees are women — a statistic that speaks volumes about Reddy’s belief in empowerment and merit. “Women bring precision, empathy, and discipline,” he says. “Their contribution has been vital in shaping Evice’s culture and success.”
As Evice continues to grow, its roadmap for the future is both bold and inspiring. The company plans to launch its own EV brand, expanding its portfolio to include electric two- and three-wheelers designed for Indian conditions. It also aims to develop indigenous EV accessories that enhance performance and convenience. Reddy envisions expanding the company’s footprint across Tier 2 and Tier 3 cities, where sustainable mobility is needed most. By 2030, Evice targets 500 retail outlets nationwide, creating a widespread and inclusive network that brings clean mobility to every corner of the country.
Looking further ahead, Reddy is preparing for an IPO by 2027 — a move that will fuel large-scale expansion, investment, and innovation. But beyond vision is deeply rooted in purpose. “Evice isn’t just a company,” he says. “It’s a mission to make sustainable mobility a reality for all Indians.”
Reddy’s belief in consistent learning and resilience “Success doesn’t come overnight,” he shares. “You have to be patient, disciplined, and adaptable. Every obstacle is an opportunity to learn.” His with a pragmatic approach to challenges, makes him not just a business leader but a mentor for aspiring entrepreneurs.
Evice Auto Tech’s story mirrors the broader evolution of Indian entrepreneurship — where innovation meets inclusion, and business success aligns with national progress. In just a few years, the company has emerged as a model for how startups can addressing market needs while contributing to environmental and social goals.
This commitment has not gone unnoticed. In recognition of his achievements and contributions to the automotive industry, M. Suresh Kumar Reddy was honored with the “Success Prenneur Award 2025” for Automotive & Ancillary Business of the Year — a well-deserved acknowledgment of his vision and perseverance.
Asked what message he would share with emerging entrepreneurs, Reddy advice: “Start small, but think big. Don’t wait for the perfect moment — create it. Challenges are inevitable, but passion, persistence, and purpose will always see you through.”
As India accelerates its journey toward becoming a global leader in electric mobility, M. Suresh Kumar Reddy and Evice Auto Tech Pvt. Ltd. stand at the forefront — driving change, creating opportunity, and shaping the future of transportation. His story is a reminder that true leadership isn’t about chasing success but about creating it — with vision, courage, and commitment.
Through innovation, inclusivity, and integrity, Evice Auto Tech continues to pave the road toward a sustainable tomorrow. And at the wheel of this revolution is a man whose purpose is as inspiring as his progress — to drive India’s green revolution, one electric mile at a time.
“Our mission is simple — to make sustainable mobility accessible, practical, and impactful for every Indian, one electric mile at a time.”
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