MasterChow, a fast-growing D2C food brand, is gearing up for a significant revenue boost in the coming years. The company expects its revenue to nearly triple year-on-year and reach INR 72 Cr by the end of FY26, driven by a strong surge in consumer demand and a strategic focus on expanding its retail presence. Founded in 2020 by entrepreneurs Sidhanth Madan and Vidur Kataria, MasterChow has quickly become a popular name among consumers seeking high-quality Asian noodles, stir-fry sauces, dips, and condiments.
According to the company’s latest statement, MasterChow is also eyeing an ARR (annual recurring revenue) of INR 120 Cr by FY26. This ambitious target is backed by the brand’s growing popularity in both metro and tier II cities. While the brand initially gained traction online, it is now shifting gears toward large-scale offline expansion to unlock new growth opportunities.
Currently, MasterChow earns nearly 90% of its revenue from online channels, including its own website and leading quick-commerce platforms. However, with consumer behavior shifting and demand for ready-to-cook Asian cuisine growing rapidly, the brand is betting big on physical retail. At present, MasterChow’s products are available in 3,000 offline retail stores, but the startup aims to scale this number to 20,000 stores by FY27. This expansion is expected to play a crucial role in boosting revenue to INR 200 Cr by FY27, marking a massive leap in the brand’s growth trajectory.
Speaking to Inc42, cofounder and director Vidur Kataria highlighted the company’s strategy behind its retail footprint. He noted that while offline retail expansion is currently focused on metro cities, online distribution channels continue to drive brand penetration in tier II cities. This dual-channel approach is helping MasterChow reach diverse consumer groups and strengthen its presence across India.
MasterChow’s product portfolio has also contributed significantly to its rising demand. The brand offers over 35 SKUs, including chowmein noodles, manchurian sauces, condiments, and various Asian cooking essentials. By offering convenient, restaurant-style Asian meals at home, MasterChow has emerged as a preferred brand among millennials, young professionals, and home cooks seeking quick yet flavorful meal solutions.
As India’s ready-to-cook market continues to expand, MasterChow is well-positioned to capitalize on the trend. Its strategic mix of online dominance and offline expansion is expected to accelerate customer acquisition and improve accessibility across regions. With robust demand, a wide product range, and an aggressive retail rollout planned, MasterChow is on track to become one of India’s leading Asian cuisine brands in the D2C food segment.
By focusing on innovation, strong supply chain capabilities, and omnichannel distribution, the company is confident about achieving its FY26 and FY27 revenue goals. If MasterChow continues on this trajectory, it could solidify its position as a dominant force in India’s packaged food industry.
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