Meritto, the Info Edge Ventures-backed edtech SaaS startup, has recorded an extraordinary 50X jump in net profit for the financial year 2024–25 (FY25), marking a significant milestone in its growth journey. The company’s net profit surged to ₹1.9 crore, up from just ₹4 lakh in FY24 — a testament to improved operational efficiency, strong demand for its solutions, and focused cost management.
Founded in 2017 by Naveen Goyal and Suraj Sapra, Meritto (formerly NoPaperForms) provides enrollment automation, customer relationship management (CRM), and digital finance tools tailored for educational institutions. Its software helps streamline critical functions such as student recruitment, admissions management, fee collection, and loan facilitation — allowing schools, universities, and edtech platforms to operate more efficiently and at scale.
Strong Financial Performance Fuels IPO Ambitions
The stellar rise in profitability was supported by a 31% year-on-year growth in operating revenue, driven by strong domestic and international demand. The company has significantly improved its profit margins by optimizing costs, enhancing product offerings, and expanding its high-value client base.
Buoyed by this momentum, Meritto is now preparing for an Initial Public Offering (IPO) by the end of 2025. The company aims to raise between ₹500 crore and ₹600 crore through the public issue, which could value it at around ₹2,000 crore. If successful, this would mark a significant liquidity event for its investors and employees, and position Meritto as one of the few profitable SaaS-based edtech startups heading to the bourses.
Expansion Beyond India: Tapping International Demand
Meritto’s expansion strategy has already seen results beyond Indian borders. The company has entered the UAE and Malaysian markets, which offer significant opportunities in higher education and private institutional growth. Its SaaS model, built for scalability and compliance with global education standards, has allowed Meritto to onboard clients quickly in these regions.
Currently, the company serves over 1,200 educational institutions, including top names like Manipal University and PhysicsWallah. These institutions use Meritto’s platform to manage the end-to-end admissions lifecycle, from lead generation and nurturing to application processing, fee collection, and student financing.
A Profitable Outlier in the Edtech Space
At a time when many edtech firms are grappling with profitability challenges, Meritto’s sharp focus on B2B SaaS, rather than direct-to-consumer (D2C) offerings, has given it a more stable revenue base and predictable growth path. By addressing the operational pain points of educational institutions, Meritto has carved a niche in a growing market segment with high retention and expansion potential.
Looking Ahead
With the Indian edtech sector maturing and investor sentiment shifting towards sustainable, profit-generating models, Meritto’s performance and IPO plans come at an opportune time. As it continues to scale across geographies and enhance its product suite, the company appears well-positioned to emerge as a long-term player in the global education technology ecosystem.
Tags: #Meritto #EdtechIPO #SaaSStartup #IndianStartups #EdtechNews #InfoEdge #StudentCRM #EducationTechnology #StartupFunding #IPO2025
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