In a strategic leadership move, social media unicorn ShareChat has appointed Neha Markanda, Google’s former Head of Industry and Ecommerce, as the new Chief Business Officer (CBO) for its flagship platforms—ShareChat and Moj. This appointment comes shortly after the exit of Gaurav Jain, who stepped down from the position in June 2025.
Markanda’s role as CBO will involve shaping the company’s overall revenue strategy, enhancing business growth, and strengthening relationships with key stakeholders across India. With her extensive experience in tech, ecommerce, and digital innovation, Markanda is expected to bring fresh vision and momentum to ShareChat’s monetization efforts.
Neha Markanda’s Strong Industry Background
Before joining ShareChat, Markanda held a prominent position at Google India, where she was responsible for leading the company’s health strategy. She also played a critical role in driving AI-led business transformation across the retail and health tech sectors. Her contributions in enabling digital innovation and strategic business solutions have positioned her as a forward-thinking leader in India’s tech ecosystem.
Her career at Google saw her closely working with high-growth brands, using data, machine learning, and automation to streamline digital commerce and drive scale. This experience aligns well with ShareChat’s mission to innovate and monetize India’s growing vernacular social media market.
ShareChat and Moj: Eyeing Deeper Market Penetration
Founded in 2015, ShareChat has emerged as one of India’s leading social media platforms with a strong focus on regional content. With over 350 million monthly active users across ShareChat and Moj, the company is aggressively competing in India’s short-video and social networking space. Moj, ShareChat’s short video platform, was launched in response to TikTok’s ban in India and quickly became a major player in the market.
Markanda’s appointment is seen as a strategic step to accelerate ShareChat’s revenue streams and enhance advertising solutions for brands looking to tap into India’s tier 2 and tier 3 digital audiences. Her background in ecommerce and AI-driven business solutions will be key in shaping new monetization channels for both platforms.
Leadership Transition Amid Industry Shifts
The leadership change comes at a time when India’s digital content ecosystem is undergoing massive transformation. With rising internet penetration and increased demand for personalized, regional content, platforms like ShareChat and Moj are well-positioned to scale. The company is now betting on senior leadership like Markanda to drive its next phase of growth.
In a statement, ShareChat expressed confidence in her abilities:
“Neha brings a wealth of experience in digital strategy, AI, and industry transformation. We’re excited to have her lead the business and deliver value to users, creators, and brand partners alike.”
Conclusion
With Neha Markanda at the helm as Chief Business Officer, ShareChat and Moj are poised to strengthen their market leadership in India’s competitive social media landscape. Her appointment marks a pivotal moment in the company’s journey toward innovation, growth, and deeper engagement across India’s diverse digital audience.
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