Sharpsell.ai, a fast-growing SaaS-based sales playbook automation startup, has successfully raised ₹30 crore (approximately $3.4 million) in a Series A funding round. The investment was led by Equentis Angel Fund, with continued support from existing backers Cornerstone Venture Partners and Mistry Ventures.
The Mumbai-based startup will use the fresh capital to enhance its product capabilities, strengthen its hold within current industry verticals, and scale operations into international markets—particularly Southeast Asia and the Middle East and North Africa (MENA) region.
Revolutionizing Enterprise Sales with Automation
Founded in 2022 by Hanuman Kamma and Arun Subramanian, Sharpsell.ai is transforming how large enterprises manage, train, and scale their sales efforts. The platform offers sales playbook automation tools that help organizations digitize sales practices, standardize workflows, and boost the productivity of their sales teams.
Unlike conventional CRM tools, Sharpsell.ai focuses on sales enablement and contextual selling, enabling representatives to access real-time content, pitches, and product knowledge during live customer interactions.
Trusted by Leading Brands in BFSI, Auto & More
The startup has quickly gained traction across high-impact verticals such as banking, financial services, insurance (BFSI), automotive, pharmaceuticals, and consumer electronics. Notable clients include LIC, Axis Bank, IDFC First Bank, SBI Life, Bajaj General Insurance, Mahindra, and Whirlpool, all of whom rely on Sharpsell.ai to boost field sales effectiveness and drive conversions.
By using Sharpsell.ai’s platform, enterprises are able to improve sales consistency, reduce onboarding time, and enhance customer engagement across channels. The tool also provides data-driven insights to refine sales strategies, making it a comprehensive solution for enterprise sales teams.
Expansion Strategy and Future Roadmap
Sharpsell.ai plans to deploy the newly raised funds towards three key areas:
- Product Enhancement – Investing in AI-powered features for better personalization, real-time analytics, and multilingual support to cater to diverse global markets.
- Vertical Deepening – Strengthening presence within BFSI, auto, and healthcare sectors by offering tailored playbooks and use-case-specific integrations.
- Global Expansion – Launching operations in Southeast Asia and MENA, where there is growing demand for digital sales enablement tools amid the rapid digital transformation of enterprises.
Co-founder Hanuman Kamma stated, “With this funding, we are better equipped to drive product innovation and deliver real business value to global enterprises. Our goal is to make Sharpsell.ai the go-to sales automation platform for emerging markets.”
Final Thoughts
Sharpsell.ai’s successful Series A round marks a significant milestone in its journey toward becoming a global SaaS leader in sales playbook automation. As enterprises worldwide continue to digitize and streamline their sales operations, platforms like Sharpsell.ai are poised to play a crucial role in delivering scalable, tech-driven solutions.
Keywords: Sharpsell.ai funding, sales playbook automation, SaaS startup India, Series A funding 2025, enterprise sales automation, BFSI sales tools, Southeast Asia SaaS expansion, MENA tech startups, sales enablement platform, Sharpsell AI clients, Indian SaaS startups
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