AI-driven content creation startup Trupeer.AI has secured $3 million (INR 25.8 Cr) in a seed funding round led by RTP Global, with participation from Salesforce Ventures and a group of undisclosed angel investors. The funding marks a significant milestone for the young startup, which was founded in 2024 by Shivali Goyal and Pritish Gupta, and is already making waves in the AI-powered video creation space.
Trupeer.AI is an artificial intelligence-based platform that helps businesses create high-quality demo and guide videos quickly and efficiently. Designed to simplify and scale enterprise content creation, the platform leverages AI to automate video production processes — allowing clients to build rich, interactive visual content with minimal manual effort.
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Speaking to Inc42, Trupeer’s cofounder and CEO Shivali Goyal shared that the newly raised capital will be used to expand the company’s marketing footprint across the US, Europe, and other international markets. This global expansion is a key part of Trupeer’s growth strategy, aimed at tapping into the increasing demand for scalable, AI-powered video tools among enterprises and content creators worldwide.
“We are seeing strong traction from international markets, and this funding gives us the push to take Trupeer global,” said Goyal. “Alongside expansion, we’re heavily investing in strengthening our AI capabilities and enhancing the engineering behind the product.”
Apart from geographic expansion, the company plans to evolve its product capabilities by exploring new content formats beyond its core offerings of guide and demo videos. Trupeer aims to become a holistic AI content creation suite, offering a broader range of media tools for businesses across sectors including SaaS, e-learning, customer onboarding, product marketing, and support.
The startup’s proprietary AI engine helps users script, generate, and edit videos with automation that significantly reduces production time and cost — features that are becoming increasingly important in today’s content-centric digital landscape.
Key Highlights of Trupeer.AI’s Seed Round:
- Funding Raised: $3 Mn (INR 25.8 Cr)
- Lead Investor: RTP Global
- Other Investors: Salesforce Ventures and undisclosed angel investors
- Founded: 2024 by Shivali Goyal and Pritish Gupta
- Use of Funds: Global expansion, product development, AI enhancements, engineering talent
With backing from well-established investors such as RTP Global and Salesforce Ventures, Trupeer is positioned to rapidly scale both its technology and operations. The platform’s focus on automation, intelligent content workflows, and enterprise-grade performance makes it a strong contender in the fast-growing AI content creation and video automation sectors.
As businesses increasingly look for tools to communicate more effectively with users through video, platforms like Trupeer.AI are bridging the gap between manual content production and scalable AI solutions.
With its eyes set on international markets and deeper AI integration, Trupeer.AI is set to redefine how companies create, manage, and distribute visual content at scale.
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