WickedGud, a fast-growing healthy food brand in India, has successfully raised INR 20 crore in fresh funding to strengthen its omnichannel presence and accelerate the launch of innovative, better-for-you food products. This funding marks a significant milestone in the company’s journey to make healthy snacking and everyday nutrition more accessible to Indian consumers.
Strengthening Omnichannel Expansion Across India
With changing consumer preferences and rising awareness around clean eating, WickedGud plans to use the newly raised capital to expand its omnichannel distribution strategy. The brand aims to deepen its presence across modern trade, general trade, e-commerce platforms, and quick commerce channels. By strengthening both online and offline touchpoints, WickedGud seeks to ensure its products are easily available to customers across metro cities as well as tier 2 and tier 3 markets.
The company has already gained traction through leading e-commerce platforms and retail stores. The funding will help scale supply chain capabilities, improve last-mile delivery, and enhance partnerships with key retail and digital commerce players. This strategic omnichannel approach will allow WickedGud to reach a wider audience while offering a seamless shopping experience.
Launch of New Healthy Food Products
A significant portion of the INR 20 crore funding will be allocated to research and development (R&D) and the launch of new healthy food products. WickedGud is focused on expanding its portfolio with innovative offerings that combine taste, nutrition, and convenience. The brand plans to introduce products that are high in protein, rich in fiber, low in refined sugar, and made with clean, wholesome ingredients.
As Indian consumers increasingly seek healthier alternatives to traditional snacks and packaged foods, WickedGud aims to fill this gap with thoughtfully crafted products. The upcoming launches will cater to health-conscious millennials, working professionals, fitness enthusiasts, and families looking for nutritious everyday food options.
Focus on Brand Building and Consumer Awareness
In addition to product innovation and distribution expansion, WickedGud will invest heavily in brand building and marketing initiatives. The company plans to strengthen its digital presence through performance marketing, influencer collaborations, and educational content that highlights the importance of mindful eating.
By communicating transparency, ingredient integrity, and nutritional benefits, WickedGud wants to build long-term trust with consumers. The brand’s focus remains on creating food that is not only healthy but also delicious and accessible.
Driving the Future of Healthy Eating in India
The successful funding round reflects growing investor confidence in India’s healthy food and wellness market, which continues to witness rapid growth. WickedGud’s vision aligns with the evolving lifestyle choices of modern consumers who are actively seeking better alternatives to conventional packaged foods.
With this INR 20 crore investment, WickedGud is well-positioned to scale operations, diversify its product portfolio, and strengthen its omnichannel footprint. As the brand moves forward, it aims to play a key role in shaping the future of healthy eating in India by making nutritious food a part of everyday life.
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