India’s fast-growing beauty appliance startup Protouch has raised $2 million (INR 17.72 crore) in its Pre-Series A funding round, led by GVFL at a post-money valuation of $10 million. The round also saw participation from Enrission India Capital and Anicut Capital, underscoring strong investor confidence in the brand’s vision to redefine India’s beauty tech landscape.
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💄 Fueling Growth and Innovation
The newly raised funds will be strategically deployed to expand Protouch’s product portfolio, strengthen research and development (R&D), and enhance both offline and online retail presence across India. The brand aims to reach a wider consumer base through an omnichannel strategy that blends e-commerce convenience with experiential offline retail.
Protouch plans to diversify into new beauty and personal care categories while investing in innovation to create next-generation tech-based beauty solutions. The startup has set an ambitious goal to establish itself as a household beauty appliance brand within the next three to five years, according to its official statement.
🚀 The Journey So Far
Founded in 2022 by Tanisha Lakhani, Protouch develops and markets tech-driven beauty and personal care appliances designed for Indian consumers. The company’s growing product lineup includes LED-based beauty devices, ceramic-edge trimmers, serums, and toothpastes, catering to the evolving beauty and wellness needs of modern users.
Before this round, Protouch had raised about INR 8 crore in earlier funding. With this new capital infusion, the startup is now better positioned to scale operations, enter new product segments, and strengthen its distribution network.
🌟 The Vision: Making Beauty Technology Accessible
Protouch’s core philosophy is to bridge the gap between beauty and technology, making professional-grade devices accessible to Indian households. The brand emphasizes affordability, usability, and efficacy, ensuring that advanced beauty solutions—previously limited to salons or luxury consumers—are available for everyday use.
According to founder Tanisha Lakhani, the company’s mission is to “bring global beauty innovation to Indian consumers through safe, effective, and smart products tailored for local needs.” The R&D team at Protouch continues to focus on developing cutting-edge solutions that combine science and aesthetics, ensuring results-driven personal care experiences.
🛍️ Strengthening Retail Footprint
Protouch is also eyeing aggressive expansion across online marketplaces such as Amazon, Nykaa, and Flipkart, alongside exclusive brand outlets and offline partnerships with retail chains. This omnichannel strategy will help the company enhance its brand visibility and deliver seamless customer experiences.
As India’s beauty and personal care market continues to grow rapidly—projected to cross $30 billion by 2027—Protouch aims to capture a significant share by focusing on innovation, trust, and customer engagement.
🔮 The Road Ahead
With rising consumer awareness around self-care and grooming, demand for at-home beauty appliances is expected to surge. Protouch’s fresh funding comes at the right time to fuel this demand and establish its leadership in the tech-beauty space.
The company’s focus on product innovation, quality assurance, and brand experience positions it as a frontrunner in India’s emerging beauty-tech sector. Over the next few years, Protouch aims to continue expanding its footprint, introducing new categories, and driving India’s shift toward smarter, tech-enabled beauty care.
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