In the dynamic world of Indian entrepreneurship, where innovation meets sustainability, one name stands out for redefining the country’s mobility ecosystem — M. Suresh Kumar Reddy, the visionary Founder and Director of Evice Auto Tech Private Limited. With over two decades of professional experience in the automobile and consumer durables industry, Reddy has transitioned from a seasoned corporate leader to a trailblazing entrepreneur, determined to drive India toward a cleaner, greener, and smarter mobility future. His journey is not just a story of business success, but of foresight, persistence, and an unwavering belief in sustainable progress.
Born with a keen sense of curiosity and a passion for technology, Reddy built his career across prestigious organizations like Eureka Forbes Ltd., VIP Industries Ltd., TVS Motor Company Ltd., Piaggio Vehicles Pvt. Ltd., and Greaves Electric Mobility Ltd. (formerly Ampere Electric). Each of these roles shaped his understanding of customer behavior, market challenges, and operational excellence. However, amid this professional success, Reddy began noticing a growing disconnect in India’s mobility landscape — while electric vehicles were gaining global momentum, accessibility, affordability, and infrastructure in India lagged behind. He recognized an opportunity not just to build a profitable business, but to contribute to a larger cause — sustainable transportation that could empower individuals and protect the environment.
That vision gave birth to Evice Auto Tech Pvt. Ltd., established on 20th October 2021 in Bengaluru, Karnataka. The company began with a starting capital of ₹2 crore, a small but confident step backed by experience, ambition, and purpose. Within a remarkably short time, Evice Auto Tech has achieved a turnover of ₹2 crore, supported by a team of 30 dedicated professionals and a growing network of over 30 franchise outlets across India. What started as a single idea has evolved into a robust business model that integrates sales, service, and rentals — a 360-degree ecosystem for both electric and conventional vehicles.
At the heart of this success lies the pioneering concept of The Evice Hybrid Store. Unlike conventional dealerships, Evice Hybrid Stores offer both electric vehicles (EVs) and internal combustion engine (ICE) vehicles under one roof. This hybrid model is a game-changer in the Indian market, giving customers the freedom of choice while gradually guiding them toward sustainable mobility solutions. Through this innovative approach, Evice bridges the gap between today’s reality and tomorrow’s necessity — creating a platform that allows customers to experience the benefits of electric vehicles without feeling restricted by the limitations of current infrastructure.
The company’s innovative wing, EVICE Rentals, further extends this vision by offering electric two-wheelers for rental services and third-party logistics (3PL). In a time when delivery-based businesses and e-commerce are booming, this model not only reduces operational costs for riders and logistics partners but also cuts down on carbon emissions. By making EVs more accessible and affordable, Evice Rentals is empowering small entrepreneurs, delivery agents, and last-mile operators — groups that form the backbone of India’s growing gig economy. The initiative simultaneously creates new employment opportunities and accelerates the transition to sustainable transportation.
For M. Suresh Kumar Reddy, business has always been about solving real-world problems. He identified four key challenges in India’s mobility sector — limited access to EVs, rising carbon emissions, inefficiencies in last-mile logistics, and lack of integrated customer support. Evice Auto Tech addresses all of these issues through its hybrid business model. By providing both sales and rental solutions, the company ensures accessibility; by promoting EV adoption, it contributes to environmental sustainability; and by establishing a network of company-owned, company-operated (COCO) stores and franchise outlets, it delivers seamless end-to-end customer service.
What sets Evice apart from competitors is its unique selling proposition (USP) — an integrated, customer-centric approach to mobility. While most players focus solely on manufacturing or sales, Evice combines both product and service innovation. It offers flexibility to customers, accessibility to small businesses, and a sustainable vision for the nation. Under Reddy’s leadership, the company is setting new benchmarks in how mobility businesses can be built responsibly, profitably, and inclusively.
When asked about his inspiration, Reddy humbly credits his inner drive. “The inspiration comes from within,” he says. “Entrepreneurship, for me, is about self-reflection, risk-taking, and the freedom to make impactful decisions. It’s about solving real customer problems and challenging the status quo of the automobile industry.” His ability to visualize long-term goals while maintaining focus on day-to-day execution has become one of his strongest assets as a leader.
But the path to success wasn’t without challenges. Like every entrepreneur, M. Suresh Kumar Reddy faced numerous obstacles while establishing Evice Auto Tech. Building a brand from scratch required immense effort and creativity. From BTL activities like newspaper insertions, canopy setups, test rides, and local tagging to digital marketing through Facebook, Instagram, YouTube, and LinkedIn, Reddy left no stone unturned in creating brand visibility. Collaborations with influencers and sponsorships, including support for women’s cricket leagues and celebrity partnerships, helped Evice establish a strong and relatable presence in the market.
Securing partnerships with OEMs (Original Equipment Manufacturers) and dealers was another challenge. Initially, many dealers were hesitant to collaborate with a new brand. Reddy overcame this by demonstrating how the Evice Hybrid Store model could help them liquidate stock, expand reach, and increase walk-ins. By positioning Evice as an external sales arm that boosted dealer profitability, he won their confidence and long-term support. His focus on win-win collaborations became the cornerstone of Evice’s sustainable growth.
Managing time across multiple functions was another uphill task. As a founder, Reddy had to simultaneously oversee sales, marketing, logistics, franchise development, supply chain, finance, and after-sales service. Yet, his organizational discipline and ability to delegate effectively helped Evice grow efficiently without losing agility. “Time management is critical,” he says. “An entrepreneur must wear multiple hats, but also know when to hand one over.”
Talent acquisition posed its own difficulties during the early stages. Finding the right team aligned with the company’s vision was crucial. Through campus drives, references, and recruitment agencies, Reddy built a team that shared his passion for innovation and customer service. Today, one of Evice’s proudest achievements is its 70% women workforce — a reflection of the company’s deep commitment to women empowerment. “Women bring unparalleled dedication and precision to the workplace,” Reddy affirms. “They have been instrumental in shaping Evice’s success story.”
As Evice continues its upward trajectory, its future roadmap is both ambitious and inspiring. The company plans to launch its own EV brand, expanding its product portfolio to include both two- and three-wheelers. Additionally, Evice intends to manufacture its own line of EV accessories, enhancing customer convenience and product synergy. The company’s expansion strategy also includes tapping into Tier 2 and Tier 3 cities, where mobility needs are rapidly growing and sustainable options are still limited. By 2030, Evice aims to operate 500 retail outlets across India, creating a vast network that will make sustainable transportation a household reality.
Looking ahead, Reddy has even bigger plans — an IPO by 2027 to fuel further expansion, investment, and technological innovation. His vision for Evice is not limited to business growth; it’s about building an ecosystem that supports India’s transition toward cleaner, smarter, and more responsible mobility.
Reflecting on his journey, Reddy acknowledges that entrepreneurship is as much about resilience as it is about innovation. “Success doesn’t come overnight,” he notes. “You have to be patient, consistent, and adaptable. Every setback teaches you something valuable.” His philosophy aligns with the belief that failure is a stepping stone, not a roadblock — a mindset that has helped him overcome obstacles with grace and determination.
The story of Evice Auto Tech Pvt. Ltd. is also a story of India’s entrepreneurial evolution. It represents the country’s growing shift toward sustainability, innovation, and inclusivity. In just a few years, the company has become a model for how hybrid business models can thrive in emerging markets — by combining innovation with empathy, and technology with accessibility.
In recognition of his outstanding contribution to the automotive industry, M. Suresh Kumar Reddy was recently honored with the “Success Prenneur Award 2025” for Automotive & Ancillary Business of the Year — a fitting tribute to his relentless pursuit of excellence and innovation.
When asked what advice he would give to aspiring entrepreneurs, Reddy’s words are simple yet profound: “Start small, but think big. Don’t wait for the perfect time — take the first step and learn as you go. Challenges are part of the journey, but passion, persistence, and purpose will guide you through.”
Today, as India races toward becoming a global leader in electric mobility, M. Suresh Kumar Reddy and Evice Auto Tech Pvt. Ltd. stand at the forefront of this revolution — driving change, creating opportunities, and redefining what the future of transportation can look like. His story is more than just about business; it’s about a belief — that when vision meets action, even the smallest spark can ignite a nationwide revolution.
Through innovation, inclusivity, and integrity, Evice Auto Tech continues to chart new roads for India’s mobility future. And leading the charge is a man whose mission is as clear as his conviction — to drive India’s green revolution, one electric mile at a time.
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